RIP, Saturday morning cartoons
Tuesday, November 25th, 2008It’s been years since the Smurfs babysat kids while their parents slept in, but this hurts all the same. Fox is cancelling its Saturday morning cartoon lineup and selling off the time for infomercials.
Fox executives said that children’s programming was simply no longer viable on network television — mainly because of competition from cable channels.
Of course, competition from pay-TV is just the tip of the programming iceberg.
My wife was a little sad that our kids won’t grow up watching Saturday morning cartoons. Indeed, those days are long gone, and Saturday morning programming has for the last 15 years or so been a weird mix of animation, peewee reality shows, game shows, sit-coms, and infomercials. Saved by the Bell, anyone?
But the more significant change is that our kids will grow up not knowing “programming” — the placement and scheduling of content — at all. As it happens, she watches Sesame Street whenever we feel like launching it on the Tivo or DVD player or YouTube or SesameStreet.com. She says, “Now let’s watch Elmo,” and we do. Even we don’t know when Sesame Street is really “on.”
When I was a kid, everyone I knew watched the nightly network news in their house, and the only question was whether your parents preferred Brokaw, Jennings, or Rather. (It makes me feel especially old when I remember how big a deal it was when Cronkite retired from his anchor chair.) The nightly news is now an anachronism with a dying customer base, like TV Guide or video rental stores. Everyone saw Katie Couric interview Sarah Palin, but nobody saw it at 6:11pm on their local CBS affiliate.
What we’re watching happen now is an irreversible shift toward self-programming. When our kid is a grown-up — hell, when she’s 10 — “television” is going to be nearly indistinguishable from “the Internet” because none of us will tolerate abiding by some predetermined network schedule.
That is, except for football.

